Part 4 - Getting to Market

With your product ready, it’s time to put it in front of paying customers. Part 4 covers the practical routes into the UK market, how to get your bottles from production to point of sale, and how to price for profit.

What This Section Covers

• Routes to Market in the UK – On-trade, off-trade, direct-to-consumer, and how to choose the right mix.
• Distribution and Logistics – Moving stock efficiently while keeping costs under control.
• Pricing for Profit – Setting prices that cover costs, support growth, and appeal to buyers.

Why It Matters

Launching into the wrong channel, underestimating distribution complexity, or mispricing your product can wipe out your margins and momentum. The UK spirits market is crowded - placement, reliability, and price discipline are as important as the liquid inside the bottle.

This section will help you:

• Identify the best sales channels for your brand stage and budget.
• Avoid logistical pitfalls that eat into profits.
• Build a pricing model that works across all your channels.

How to Use This Section

• Be selective. You don’t need to be in every channel from day one.
• Plan logistics before you sell. Reliable fulfilment protects your brand’s reputation.
• Revisit pricing regularly. Costs, duty, and market conditions change - don’t get caught short.

By the end of Part 4, you’ll know where you’re going to sell, how you’ll get your product there, and what you’ll charge - all based on a plan you can execute without overstretching.